27 Mar Fiat Chrysler launches new Alfa Romeo Giulia at FMM
Plaaspad, FMM’s test facility on the L’Ormarins Estate, has been a venue for some recent new car media launches and the latest company to make use of the facility was Fiat Chrysler Automobiles South Africa, who introduced the new Alfa Romeo Giulia to the mainstream local press in early-March. Two model lines were launched, three variants of the 2,0 turbo – Base, Super and Super with Stile Pack – and the range-topping 2,9-litre V6 Quadrafolio Verde (QV).
This successful event is the latest vehicle launch to take place at FMM. In the past, all of the German Big Three manufacturers, Audi, BMW and Mercedes-Benz, have also used L’Ormarins as FMM provides a perfect motoring setting for such events. Media briefings are usually held in one of the display halls in company with a number of the particular manufacturer’s historic vehicles drawn from the museum’s collection. Plaaspad provides a challenging but safe venue for driving exercises away from public roads and under the control properly-trained FMM staff with regards to circuit-related activity. With on-site catering and museum tours as added attractions – along with the availability of the estate’s wines – the facility’s popularity is steadily increasing. MM